The Society, by the numbers
A room like no other.
50
Founding seats. When they fill, the doors close until April.
4
Things on the calendar every month: two live workshops, one template, and a Salon or Guest Table.
3
Tracks to choose from, depending on where you are in your career. Switch any time.
1 rate,
locked for life at the founding price
The core idea
Imagine a career entirely on your own terms
A name of your own gives you options.
Some women in the Society are building to grow right where they are. Some are building toward something of their own. Some are already out, building to grow.
Every one of them is building, so the decision is hers.
It means finally getting the promotion and the raise you have been waiting on. It means the next role finds you and you decide whether to take it. It means naming your price and holding it. It means building the runway to go all in on yourself. It means the business you already have stops depending on you chasing every client. It means staying exactly where you are because you decided to.
There are women in here who will stay in their corporate roles for another decade and retire from them. There are some building a runway of their own. Plenty have already left that part behind. And some even went back into a full-time role on purpose after building a business.
Every one of those is a win, and they all run on the same thing built first. A group of people outside your company who know your name and what you are good at.
That is what this room builds. Build it until the choice is yours.
Everything we bring in to fuel your audacity
A month in the Society
Four things a month, on a published calendar, so you always know what is coming. We kept it tight on purpose. You get more of us, not more to keep up with.
Always on, between sessions
The Pitch Room
Where the work in progress goes. Share what you are working on and what you need to move it forward, and get an answer from someone who has already been through it.
Directory & Channels
A directory of the whole Society, so you can find the people who are going through it, have been through it, and can help. Plus channels for each track and for things like job listings at companies inside the room.
The Archive
Everything we hand our paying clients, opened to the room. Ebooks, checklists, templates, profile teardowns, content frameworks, positioning worksheets, and systems maps. Plus a Start Here library with the fundamentals recorded once, so live time goes to your actual work.
The Signal
What is working on LinkedIn right now, from someone testing it every day. Format changes, reach changes, what is getting suppressed without an announcement, and what all of it means for how you post this week.
Partner Rates
Reduced pricing on the tools you already pay for. We have partnered with Granola, Monday.com, Canva, and Adobe, and we are adding more. The founding fifty also get reduced pricing on everything else we sell, including the Accelerator and one-on-one work.
What this covers
We help you get there
With a personal brand, and a clear plan that is exclusively yours. Two of us teach it directly, live, every month.
With Nikki
Your personal brand.
If you are still employed, she covers building in public while you are on somebody else's payroll. What to post and what to leave alone. How to become known in your industry rather than only inside your company, so opportunity arrives without you applying for it. Getting your name onto bylines, panels, and stages, which counts as leadership development at review time and follows you everywhere after. And the question underneath all of it, which is who you are without the title.
If you are already out, she covers the machine that brings people to you. Positioning, your profile, your story, content that sounds like you, media, speaking, and pricing you say out loud. The work of becoming someone people can find and want to hire.
She took her own audience from 2,400 to past 50,000 and 25 million impressions from a standing start, and she built the first stretch of it while holding a full-time job.
With Aparna
A clear plan that is yours.
First, figuring out what your next step actually is. Aparna has a master's in experimental psychology, focused on cross-cultural developmental psychology, and she uses assessments and exercises to help you find your next step. In corporate or out of it. And staying exactly where you are counts too. Then AI, in workshops that work whether you're in corporate or out. AI belongs on the intake form and the follow-up you keep forgetting, and nowhere near the part of the work someone actually hired you for. And if you already have a business, the systems that carry it, so it stops running on you remembering things.
She spent a decade at Amazon, Zillow, and Flatiron Health, pivoted more than once after that, and is in a full-time role at a health tech company right now.
The Guest Table
We bring in the world's leading experts to teach you.
Everything built on top of those two comes from the people we bring into the room. Our guests have built stable corporate careers and stayed in them by choice. Left and built businesses. Sold books to publishers. Turned one keynote into a second income. Grown an audience from nothing and made a living from it. Whatever version of you there is now, somebody on our guest list has already done it and will sit down and walk you through how.
Confirmed so far
A two-time New York Times bestselling author
A Silicon Valley CMO
Directors and VPs at Fortune 500 and FAANG companies
Six and seven figure business owners
A former top magazine editor who now builds for some of the biggest mom brands in the world
A B2B creator building in corporate, with over 350K followers
And more. Full guest list coming soon.
A woman three years out from a VP title and a woman who signed her first client last Tuesday need different things this month. Both of them get what they came for in here.
What you will have
Six months in
Halfway through your year in the Society, this is where you will be. The second half is for building on it.
Find your voiceYou will say what you do, who it is for, and why you, in one sentence, without hedging.
Build your personal brandYour name will exist somewhere other than your company's org chart. A profile that works, a body of writing behind it, and people who associate you with something specific.
Create your visibility engineYou will have posted long enough to know what your audience responds to, with data behind it rather than a feeling.
Turn attention into opportunityYou will have a number you say out loud and hold, whether that is a rate or a salary.
Build your audacious careerYou will have proof of your own impact written down, which is a promotion packet in one life and a case study in another.
Build the system underneath itYou will know how your work actually runs, and which parts of it depend on you remembering things.
Build your networkYou will have fifty women who know your name and what you are building, and who send things your way.
And you will have an answer to the question underneath all of this. If your dream opportunity came tomorrow, what would it look like?
The three tracks
Your own corner of the Society for where you are, and the whole Society for everything else.
When you apply, you pick one of three tracks for where you are right now. It shapes your channel and your quick wins. You get the whole Society either way, and you can switch whenever your life does.
Corporate Insiders
Still on the payroll, building a name of your own as a safety net, portfolio career, or way to build other income streams on top of your 9-5.
You are good at your job, and you want your name to travel further than your company's org chart. A presence that exists outside your employer, built on your own terms, useful every day you have it and ready for whatever you decide next.
Corporate Escapees
You are planning your exit and putting the pieces in place.
You have a date in mind, or a number you need to hit first. What you need now is to know what to say publicly, what to charge, and how much of this has to be standing before you give notice.
Corporate Dropouts
You have already left and you are building your own thing.
You are out and the work is real. Now you want the visibility to bring people to you and the operations underneath it to hold what shows up.
You can move through the tracks freely.
People read 01, 02, 03 as a ladder, with the goal of reaching the top. That is not how any of this goes.
We have dropouts who took a full-time role and are building on the side now. We have escapees who left and are running the thing they were planning. We have insiders who read the room for six months and then set a date. Every one of those is a move forward, including the ones that look like moving backward.
Switch whenever your life switches. Tell the room when you do. Somebody in here has already made the exact move you are about to make, and she will tell you what she wishes she had known.
In real life
Did someone say IRL?
We are bringing it out of your browser tab.
Yes. We are doing this in person, with real events in real cities, starting with New York in Spring 2027. Every one of the founding fifty has a seat at that first one.
After New York, we go to hub cities, and the founding fifty decide which. Wherever enough of you are, that is where we go next, here and abroad. Dinners first, then full-day sessions as the room grows.
There is a specific thing that happens when a woman who is still employed sits at a table with a woman who left two years ago and a woman who went back on purpose. It is worth flying for.
The founding fifty
What a founding seat means
We are opening this to fifty women and running the founding months with them before it goes public in April. Applications close November 6, and the doors open to the founding fifty on November 14.
That is deliberate. We have both built cohorts and rooms like this before, and the ones that work get built with the people in them. So the session calendar, the archive, the guest list, and the shape of it get decided in the room, with you in it, starting the day the doors open.
What it takes
Your audacity, a few hours a month, and $1,750 for the year.
Here is what that $1,750 covers.
The full LinkedIn Lab recordingsRecordings only. The Lab's live sessions are not included.
$1,497
Every digital product we sell, for the year
$3,000
Live workshops, twice a month, all year
$4,500
Expert sessions at the Guest Table
$2,500
Total value
$11,497
The founding seat
Pay in full
$1,750
3-month payment plan
3 x $584
6-month payment plan
6 x $292
Every option covers the full year. Locked for life means every renewal, for as long as you stay in the Society, at the rate you joined at.
Claim a founding seatAfter the founding round
This is the lowest the rate will ever be.
When the Society opens to the public in April, the rate goes up. The founding fifty never pay it. Your $1,750 is locked for life.
Fifty seats. Applications close November 6 or when they fill.
The founding fifty get:
Your rate locked for life
A direct say in what gets built, from session topics to the guest list
A welcome box in the mail before we open to the public
Founding swag and launch goodies, sent to you and sold nowhere
A seat at the first in-person event in New York in Spring 2027
Founding status inside the Society, permanently
Everything the Society adds later, at the price you locked
Timeline
How this runs
October 1
Applications open. We read them as they come in and say yes on a rolling basis, so the fifty may fill before the deadline does.
November 6
Applications close.
November 10
The last decisions go out.
November 14
The Society opens. All fifty walk in together on day one.
November to April
The founding months. Sessions, salons, and guests, on a calendar the founding fifty help choose. Your welcome box arrives before we open to the public.
Spring 2027
The first in-person event in New York. Every one of the founding fifty has a seat.
April 2027
The public opening. Your rate stays where it is.
Apply
How applying works
Not your average join-us-ASAP room. We read and vet every application ourselves.
Fill out the application.
Ten questions, about five minutes.
We read it.
Every application, both of us. You hear back within a week, or by November 10 at the latest.
You are in.
Once you are accepted, you secure your seat and walk in with everyone else when the doors open on November 14.
Where the audacity came from
A letter from the founders
Dear you,
We met because Aparna needed help with her personal brand. Nikki needed help streamlining the parts of her business that didn't need her, she just didn't know it yet.
Aparna hired Nikki to work on her LinkedIn. A few sessions in, she got a look behind the curtain at how Nikki was running her business: client notes scattered across four apps and an onboarding process that lived mostly in Nikki's head. (Nikki would like the record to show it was working. Aparna would like the record to show it was barely working.) By the end of the engagement, the roles had flipped, and Aparna was rebuilding Nikki's operations from the ground up.
The business talk turned into real talk fast. We had both climbed the corporate ladder, Nikki through journalism and a marketing director role at Forbes, Aparna through a decade of product and UX research at Amazon, Zillow, and Flatiron Health. We both became moms somewhere in the middle of it (with the timing you'd expect, right before a big promotion conversation and at the top of our corporate careers). We both pivoted careers and went solo, and we learned more about selling, cash flow, and financial literacy than anyone had warned us about. Then Aparna was offered a dream role and took it while keeping her business running on the side, which led to a lot of phone calls about whether that counted as quitting. (It didn't.)
Somewhere in all of it, not only did we become friends, we also realized we had been coaching the same thing: business strategy. Nikki teaches it through personal stories and content, so the right people find you and remember you. Aparna teaches it by organizing the business behind the brand, so you stop being the bottleneck in your own company.
Our clients noticed before we did. Nikki coaches women in and out of corporate, and they kept asking her to build a room like this. Aparna's clients kept asking how to make the visibility and the operations work together. Aparna brings more to that room than systems. She has sat in every seat on this path, is certified in perinatal behavioral health coaching, and has spent years coaching women through career pivots and transitions, especially after becoming moms. Her specialty is helping you run your life like a startup, with the same honesty about capacity you'd give a product roadmap.
So we started coaching clients together in a 2-on-1 program called the Audacity Accelerator. Nikki led personal branding and founder-led marketing, and Aparna built the processes to actually run it. Together we built it up to a full business strategy for our clients.
Those sessions gave us the audacity to think we could do this for more women at once, with less guesswork and a lot more company.
The Audacity Society is for building something of your own until the choice is yours. The women in it sit in three places: Corporate Insiders still in the job and building a safety net, Corporate Escapees planning an exit on their own timeline, and Corporate Dropouts already out and building. You can move between them whenever your life does.
Inside, Nikki runs a live session every month on personal branding and getting attention in the visibility economy. Aparna runs one on finding your next step, AI, and the systems behind your business. Both of us are here to help you navigate where you are, whether in corporate or not, because we've been through it all. We bring in leading experts who built the career you're curious about, and we take all of this IRL, starting in New York in Spring 2027. (Yep, we're going global after that.)
So if this sounds like something you want to be a part of, we want you in the room. We read every application ourselves. Aparna has already built the system for it.
See you inside,
Nikki Ramirez and Aparna Boehm
Why us
We have been in every seat
Between us, we have gone back and forth across all three tracks, and we are still moving.
Nikki
I was Director of Marketing at Forbes, and I was laid off on a fifteen-minute call on a Friday morning. My entire identity was tied to a title that was taken from me. I had to build from scratch.
Insider. I took another full-time role. What I did differently that time was build loudly while I held it. My name, my writing, my audience, in public, while I was still on somebody else's payroll.
Escapee. I got pregnant with my second kid, and that set my date. I left and went into my business full time.
Dropout. That business is now multi-six figures and runs completely inbound on an audience past 50,000, a full roster, a waitlist, and a team.
Since then I have helped women build at every one of those stages. Women at Mastercard, Google, Visa, Meta, Amazon, and McDonald's building while employed. Founders and solopreneurs from their first client through multiple six-figure clients.
Aparna
When I left tech, I honestly didn't know what came next. So I tried a lot of things.
Dropout. After a decade in product and UX research at companies like Amazon and Flatiron Health, I left. I looked into becoming a wedding planner. Then a doctor. I tried to launch a maternal mental health startup, and it didn't work. I coached moms who were figuring out their careers after having kids, and got certified in perinatal behavioral health coaching and Fair Play along the way. Then I landed on systems, which honestly makes sense. I built out research functions at Zillow, Qualtrics, and Trusted Health, and that's really where I learned how to design systems people actually use to get things done. It's what I do now for small business owners through my consulting practice.
Insider, again. I'm now in a full-time role at a health tech company while building this. On purpose, eyes open, and it's really the right call for my family right now.
The thing I actually do, in every version of this, is help you run your life like a startup. Same honesty about capacity you would give a product roadmap.
I say that out loud because a room like this can end up telling only the leaving story, and then it loses the women whose real answer is more complicated. Mine is. If your version of this includes a paycheck, permanently or for now, you belong in here.
Between us: laid off, employed, building on the side, out, back in, out again. There is no version of this you can bring us that one of us has not already lived.
Before you apply
FAQ
What is this, exactly? Coaching, a course, or a community?
A private community with live teaching built in. Twice a month, one of us teaches a live workshop. Once a month, an expert comes in or we host a Salon. In between, you have the Pitch Room, the directory, the Archive, and fifty women building the same thing you are. It is not one-on-one coaching.
Is this about LinkedIn or about business?
Both, and more than both. Nikki teaches the personal brand side every month. Aparna covers finding your next step, AI, and the business side. Guests cover the rest, from corporate careers to books, speaking, and building an audience. You use the parts that match where you are this month and the rest is there when you get to it.
Do I have to want to leave my job?
No. Women in here are staying in their corporate roles, and some of them will stay another decade. What they want is the option, the network outside their company, and a name that travels with them. Aparna is in a full-time role right now.
Why is the founding rate lower?
Because you are joining before it is finished and helping decide what it becomes. That is worth a real discount, and the discount does not expire on you. $1,750 is the lowest this rate will ever be, and the founding fifty hold it at every renewal, for as long as they stay.
Is there a payment plan?
Yes, two. A 3-month plan at $584 a month, or a 6-month plan at $292 a month. Or pay $1,750 in full. Every option covers the full year, so a plan runs until the year is paid.
Why only fifty people?
So both of us are actually in the room with you building this together. You get to shape the future of the Society.
What if I apply after the seats fill?
You go on the waitlist for the next intake, and we send you a discount code when it opens.
What if I pick the wrong track?
Switch it. Women in the Society move through more than one, and the full space is open to you regardless.
Do I need to be running a business already?
No. Corporate Insiders are employed full-time. Building a name starts well before you leave, and for plenty of women it never involves leaving.
Is the LinkedIn Lab included?
The recordings are. The founding fifty get the full LinkedIn Lab recordings, a $1,497 program on its own, to work through on your own time. The Lab's live sessions are not included. The Lab is a structured program with a curriculum and a finish line. The Society is the ongoing room around it, with live sessions, people, and resources, and it renews every year.
Is this the same as the Audacity Accelerator?
No. The Accelerator is six weeks of one-on-one work with both of us. The founding fifty get first access and reduced pricing.
What happens in April?
Nothing changes for you except that more people join, at the public rate. Your rate holds, your founding status holds, and you keep everything that got built.
Fifty founding seats. Applications close November 6.
Build it until the choice is yours.
Apply for a founding seatStill here? Send your application in before our kids wake up and scream for attention.
In the meantime
Follow us on LinkedIn to stay in the loop.
That is where we announce every LinkedIn Live. Come to one and bring your questions.
Nikki and Aparna